Web Traffic 101

If you're in business, then you're probably already on the Internet. Perhaps you hired a high end international design agency to create an online brochure that rivals a work of art. Perhaps you partnered with a local shop to build you a set of Internet tools to help your business run more smoothly. Perhaps you even hired a local freelancer to work under your in-house marketing department.

If you're on the Internet, you've already thought seriously about web traffic: how to increase website traffic; how to get more targeted web traffic; how to learn more about your customers and potential customers by doing a website traffic analysis; how to get more of your visitors to become buyers or clients.

Over the next several pages, we discuss in detail the many aspects of measuring, increasing, and focusing your web traffic: analyzing your existing traffic; identifying your best visitors; converting them to customers. At the bottom of each section are links which you can follow to dig deeper into a concept. Use the site search engine in the upper right hand corner of every page to search for the answer to that specific question that has been bugging you. If you cannot find the answer to your specific question, use our contact form to send it to us. We maintain an extensive Search Engine Marketing FAQ, and we would love to add your question to our list.